Blake Lively the new face of Gucci Premiere
Gossip Girl star Blake Lively on the face of the latest women's fragrance Gucci Première be signed.
The fashion icon, which is also the face of the coveted line of handbags Mademoiselle Chanel, combines the likes of Evan Rachel Wood, Chris Evans and James Franco in the presentation of Gucci perfume house.
"It is a pleasure to work with (Creative Director Gucci) Frida Giannini," said animated in a press release. "I admire the qualities of the Gucci woman first and I am honored to represent the fragrance."
In return, Giannini said the premiere fragrance by the timeless glamor inspired, animated by the perfect candidate for the role.
"In designing this perfume I was inspired by timeless golden Hollywood glamor and great iconic women age Hollywood. 'S unique style and charisma Blake brings this look at life in a way, very modern.
"She is a girl of extraordinary beauty, and she is a girl who loves fashion," said Giannini. "While she is young, she is also very determined, and I liked that spirit ... She knows how to be a diva in the right direction, with a flying glamor."
A short film by Nicolas Winding Refn, best director, voted for the reader exciting at Cannes in 2011 accompanied the press campaign was directed.
Gucci Premiere in Australia 14 October 2012 launch.