Intimacy and direct consumer interactions
Chanel, whose marketing tactics are currently more conservative than the hermes bearnexperimental Louis Vuitton, is actually generating more traction than its rival. unfold in a series of one-on-one encounters before an audience assembled in a New York gallery. The performance and the resulting film showed the give-and-take of rap — its demand that one read an audience and respond to the energy in a room — merging with the fluid creativity of the visual artists, dancers, and actors. But it also explored the subtext of a millionaire businessman exploiting the modern ethos of art as a financial investment and as a form of braggadocio. It was art as art — but also as commerce and commercial. The music, and all of its history, informed one’s understanding of the Chanel show. The spring 2014 presentation toyed with the age-old question of whether fashion can be art.
(Perha Family-owned Chanel is still operating in a fairly discrete and secretive fashion. Intimacy and direct consumer interactions are still the key operational principles of a brand that refuses to be distributed online. It favours tailored, high-end services, such as at-home trial sessions for its VIP customers. Overall, Chanel is sustaining and nourishing the myth of craftsmanship, intimacy, and exclusivity.understanding of the Chanel show. The spring 2014 presentation toyed with the age-old question of whether fashion can be art louis vuitton leather bag. (Perhaps the only reasonable answer is: sometimes.) It also reminded the audience of how fashionable art has become. Is there any designer of significant means who has not become a collector? But ultimately, as the models marched by one Chanel bedecked guest after another,
one couldn’t help but admire Lagerfeld’s skill at artful commerce. Product launches build on references to the house’s founding icons, such as the 2012 worldwide launch of the ‘The Little Black Jacket’ exhibition, celebrating one of the brand’s ‘timeless classic’ designs. Invitation-only parties amplify the sense of exclusivity. Chanel’s portfolio is also managed in a tighter fashion with a stronger focus on louis vuitton computer casefemales, resulting in higher marginal scores amongst this target audience. Chanel is showing a clear lead over Louis Vuitton when it comes to attracting 16-34 year old females.