Sonia Rykiel creates shoes "normal"
Artistic director of Sonia Rykiel believes that women should not be surprised if their shoes are too eccentric.
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Geraldo da Conceicao think shoes should not be too "weird".
The artistic director of Sonia Rykiel was appointed in September to revitalize the label.
It is only recently that Geraldo has departed from clothing design, having worked at Louis Vuitton and Miu Miu in the past. However, he knows what he is when it comes to footwear creation wants.
"The design, functionality and comfort - all three," he told WWD.
"It must be comfortable because a woman should wear all the time. I have many friends and they all complain to wear some of her shoes. Our shoes are relatively simple in design., You are not strange or extreme ideas. If A woman looks at a shoe, it should not to spend ten minutes, when it too weird or how to wear it or how long it may take., you must love and feel like they want to try. "
Sonia is widely known for her knitting and the first designer of the words was to print on shirts.
Also, when creating accessories, Geraldo wants to stay true to design aesthetics.
"In many ways, Sonia Rykiel is very much a women's label, we have tried various elements that a woman to play if they can offer clothes," he said.
"Everyone knows the shoe is a lifesaver [when it comes to accessories] because there are a lot of how you feel in your body when you can change it to.,Hermes passport holder It is also flexible enough to transform a boring outfit into something that is not. I look the same as the lipstick and makeup. "