To create giant Chanel Fashion Taps WPP dedicated group called "More"
WPP has more than she has heard criticism of Chanel Agency in the media.
The luxury giant has launched a website for its media business in January, but months later, at the end of this process, he chose a much more WPP treat. The holding company is a dedicated group that is responsible for the creative and digital marketing also create.
"After a review of the world's press in depth, Chanel has decided to strengthen its partnership with WPP by a new and dedicated venture called" "renew," Plus, a spokesman for Chanel told Ad Age. "This new model is Chanel's top talent WPP media to translate it to heart."
More House leader CME Group M - what was the business through the media-owned businesses - and a sister agency Mindshare and leader of Ogilvy and AKQA to executives familiar with the matter.
This is not the first time that WPP has entered a field with a dedicated team strategy - a movement that has gained momentum in the last few years. Perhaps the best-known and most successful of the bunch is the Detroit team WPP WPP for Ford this concept has imitated on other traders what. Teams in special groups such as Mazda, Lincoln team and teams MillerCoors and Bank of America
MEC has worked with Chanel for more than a decade. Blandine Pillot vellum, global media and research director of the Chanel brand, according to his LinkedIn profile, is a veterinarian WPP media workshop. She left her role as CEO MEC (reflected by the CEO) in 2008 to join Chanel. Before moving into the house, she spent 14 years at MEC.
Omnicom Media Group, Starcom MediaVest Group and Publicis Groupe have also participated in the study, according to industry leaders. Agency officials either could not be reached for comment or referred calls to the client.
Chanel has spent $ 139 million on measured media in the United States in 2012, to $ 78.3 million magazines. In 2011, he spent a total of U.S. $ 130 million on measured media.
During printing, a large piece of Chanel media budget last year, the company also took his chances on television with his first TV ad with a man requires It was a strange campaign for Chanel No. 5 perfume, starring Brad Pitt, which debuted with difficult exams at the end of last year.
Chanel Wertheimer brothers, whose grandfather had heard close relations with the late founder and designer Coco Chanel. Ms. Chanel was known to be one of the first designers sport convenient, easy and professionally introduce women. Fashion designer Karl Lagerfeld is the current artistic director and chief designer for Chanel brand's centenary.